Title: The INSANE Law Firm Marketing Strategy That Gets 70 Calls a Day | Beat Insurance Giants
Downloaded: 2025-12-28 23:22:30

[music] Welcome back everybody to another episode of the Auto Accident Attorneys podcast. I'm your host attorney Ali. This show is sponsored by the Auto Accident Attorneys Group where we take care of you. You guys have probably gotten into the groove of knowing that we don't just talk about auto accidents and the law, but we bring in arborists, barbers, people that rescue dogs. We had we talked about mattresses. Today, I've got a very special guest. Actually, today is going to be about law, but maybe a little bit more about messaging and and branding.

Uh, and we will get to some information about how to take care of you. Uh, at the end of the day, this is about providing a service to the consumers that listen to this podcast. But the reason I brought today's guest on is because I've been watching I've known him for a while. Uh, we've sent cases to his firm. He's been doing a great job. Uh, he's reciprocated for some out ofstate cases. I've watched his marketing and his what he's been doing online and I genuinely fell in love with what he was doing and it falls in line with my own philosophy about branding and coming back to the community.

Today I have the tick tock famous Danny Nagel of the Nagel Law Firm. Danny, thank you so much for joining me, >> man. Thanks for having me, dude. It's it's it's an amazing thing to come up to your studio and your firm and and get to holler at you. >> I appreciate you. I I know it was a long drive. >> Yeah. >> From this is where you got to pick the hat up. >> Yeah. >> Coming from Clayco. >> Clayco. [laughter] >> Danny. Uh before we jump into the hat, uh the t-shirt, the billboards, uh your hilarious social media posts, tell us a little bit about yourself, how you came to to be who you are.

>> Sure. So, uh attorney Daniel Danny Nagel, as most people know me, um grew up in Clayton County. I've lived all of my life in that same county almost 42 years. um went to J Edmonds Elementary School, Forest Park Middle School, Forest Park High School. Same high school that Hines Ward graduated from, by the way. >> Oh, I love Hines Ward. >> Yeah. Super Bowl MVP >> and a UG Bulldog. >> And a UG Bulldog. So, >> and half Korean. >> Correct. Yeah. And so, uh I think he graduated in 97 96 97 and I got there in 98.

Um, but yeah, man. I've just lived my whole life in the same county. And, uh, you know, I've always wanted to be a lawyer. I'm not good-looking enough to be an actor, not talented enough to be a musician. Uh, can't draw a circle to stay my life. So, I was like, I've either got to be an accountant or I've got to be a lawyer. And the only math I like doing is on the poker table. So, I was like, I guess legal field it is. And, uh, I made it happen, man. and started off doing um indigent defense work, public defender work down in Henry County.

Um then I was a prosecutor assistant district attorney in Clayton County for three and a half years. And then one of my law school friends hit me up and she was like, "Hey, do you want to make some real money?" I was like, "Yeah, I've got two kids. Like it's hard out here." And uh started doing personal injury in 2017 and haven't looked back since. >> That's amazing. And uh when you went into personal injury, at what point in time did you create your firm? >> Um >> what was that journey? >> So the first personal injury firm I worked for was uh a girl from law school.

It's funny because like I'm sure you know this, but there's a lot of dumb lawyers out there and most of the dumb lawyers are in personal injury because it is it is very lucrative work. But to to really succeed and really do a tremendous job for your client, like you have to put some effort into it. And a lot of the lawyers, unfortunately, they don't. They just take the easy route, right? >> Yeah. >> Anyway, uh I was there for just over a year and I was like, you know, I'm not I I can't learn anything.

>> Sorry about that. >> No, it's okay. >> That's Jetty uh on today's episode. >> She really likes Cleo. >> Yeah. So, I couldn't learn anything because I knew more than the owner did. And I was like, [ __ ] you know, I got to go somewhere where I can learn something or or have a different environment. So, then I went to one of the um now is one of the biggest personal injury firms in Atlanta. Like when I when I went there, I was really their first personal injury lawyer. And the funny thing is uh one of my colleagues at the first firm, she left, went to the big firm, and she was like, "Fam, like you got to come over here.

Like, this is this is a gold mine over here. like you will crush it. So, I met with the owners and uh we met at the the restaurant. Was it Flowerchild or Right. It's it's attached to Linux Mall. >> Yeah. Yeah. >> Yeah. Something like that. Anyway, crushed the interview. They're like, "Oh, we'll get back to you. We'll let you know somebody else is in the in the uh in contention." And I was like, "Wait, can I say a swear word on here or no?" >> Absolutely. >> Oh, yeah. I was like, "That's bullshit." Like, I already know I got this job.

So, they stood up. I stood up, went to shake their hand, and I knocked over a glass of water on on the owner, and I was like, "Damn, I probably just screwed this up." Like, I probably just screw it up. And then they made me an offer a couple days later. >> And then I stayed there. Uh, they had about 3 400 cases. By the time I left, they were close to like 2,000 cases with like 12 lawyers in the personal injury department. >> Wow. >> And uh, after my first year, I went to them. I was like, I want you to make me the managing attorney of the firm.

I had no business. I just had balls. like I had no business asking for that. Uh but I did it and I was like [ __ ] all they can do is say no and they say yes and I was like oh [ __ ] what did I just get myself into? So I was overseeing the personal injury and a workers comp department. I didn't know anything about workers comp. So I learned I know enough to be dangerous. I did that for two years and I was like man you know what I've made them so much money like I can do this on my own. So I bet on myself.

I quit that job making more money than most people see in in in several years of work and opened my own firm in 2021 and I've been doing it ever since. >> That's amazing. So in in 21 you decided you're a Clayco kid. You told us all about the history. Yep. >> There was no question. You're like I'm going to go I'm going to set up shop and I'm going to set up shop in my neighborhood. >> Yep. I was like you know I'm going to be fishing out of the same pond that I've been living in for so long. Like so many people would ask like, okay, back up for a second.

Most of the people that I went to high school with, they don't know any other lawyer but me. >> So I would get questions about [ __ ] that I don't even do. Family law, wills, all this other stuff. And I would, you know, have to farm them out. Um, but everybody gets into car wrecks. Like it's only a matter of time. Either you get into a car wreck, your family member, a friend, somebody you know. So, I've had been doing that for, you know, four years and I was like, well, I'm just gonna I'm just going to stay where I am because people hit me up anyway.

And I just went all out like complete like no fear of telling people what I do and promoting myself because [ __ ] I think I'm the best. So, I'd rather them rock with me than someone else that's not going to do a good job for them. And just completely bet on myself and unashamedly plug myself everywhere I go. >> I love that. and uh a testament of the way that you have been self-promoting besides the t-shirt which also I'm sitting right across from you with our our logo on the hat as well. Uh we ran into each other at Bob Simon's event in Southern California a couple years back when you were actually invited as a speaker if I'm not mistaken.

Yeah. Right. And that was about some of the social media stuff. >> Yep. So, um, I also run a meme page, a legal meme page. It's @ lit attorney memes. L I t a t o r ne. And that started like honestly just to like say things that I couldn't say under my own profile because I work for someone else. Yeah. >> So, I'm like, let me not say something controversial or funny and then the ownership don't like it. So, I was like, I created an anonymous meme page and then it just kind of blew up to somewhere around 67,000 followers right now.

It's been a while since I since I made some memes, but uh yeah, I just say ridiculous things like we as lawyers go through >> uh that we can't really say because it's a bad look if if we like say something bad about a client whining about something or something like that, but we all think it. I literally just um I was sharing a screenshot this morning from a comment that somebody left underneath my comment on Instagram and that their comment said uh this guy is posting uh with his face in the profile, public profile and showing his his address and business name.

You must be a good attorney cuz this takes balls cuz the [laughter] >> post that I had commented under was uh controversial. >> Sure. Um, so I I digress. I just think that that's that's funny. But now that you're running your own shop, you don't >> Yeah, I'm Yeah, my boss is an [ __ ] So >> yeah, I can I can say whatever I want now. Like I'm not beholden to anyone else, you know? I can I can do whatever. >> I love that. So we have very similar stories. You uh you were in in Atlanta. >> You went down south to Clayco.

I was in in California and I came back to well, we're we're we're in it right now where I grew up. Actually, I don't know if I have ever told you this. This building that we're sitting in here right now, my junior year of high school, this was a Wakovia. >> Uhhuh. >> And this this is where I opened my very first checking account. >> That's dope. And how good of a feeling is that for you to like tell your kids and and eventually grandkids and and your employees like, "Yo, y'all don't know the history behind this." Yeah, absolutely.

I think I bounced the check here. [laughter] >> Ah, [ __ ] you, Wakovia. I bought it now. >> Uh, I actually bought it from Wells Fargo, so Wakovia was long gone. I never got that chance. But it it feels nice. But the point being, >> there is something that uh sits really nicely in my heart about what you're doing and in going to >> where you grew up. Um, I don't know if this is a controvers controversial take or not, but when I decided to move to where I grew up, not a great personal injury market, >> right?

So, there's a little bit of difference there, but, you know, I I try to to do what I can for the community. I You asked if I live close by, I'd live a stones throw away. I wanted to make sure like the building looked a particular way I wanted to fit in into the community. Along those lines, I think that what you're putting up in your community is there is a big complaint about billboard attorneys. >> Yes. >> You see them everywhere. >> Your billboards are [ __ ] epic. [laughter] I hope you did. You bring pictures that we could put onto the camera.

How many different billboards do you have? How many different like sayings? So, I have a total of 20 billboards that range from just y to >> can can you spell that out for our listeners? >> Y uh hh. >> So, this is a personal injury attorney billboard. No, it doesn't say there's no telephone number. Jenny wants to see the pictures, too. >> You want to see? Come on, Jenny. >> No, no, no telephone numbers. No website. Uh, and it's hot. Are they all hot pink? >> No. So, the only thing I have on the billboards is the saying and then the phone number.

That's it. And the phone number is 833 CLCO 1. >> Okay. 833 CLCO1. You hear that? >> So, here's here's an example of a recent board billboard that just says ain't no way. And that came about because of my neighbor like he and I work out and I told him that I got more billboards. And I was just like, what should I put on there? And he's like, "Bro, you got to put ain't no way cuz you say it all the time." And so that that's that's what it is. It's just ain't no way. Uh and and the yu was the very first uh billboard that uh I came up with because it's so irritating and cheesy and lame to put up a billboard with rhyming things on it.

Like I make fun of Nick Schneider all the time. Like he's a good buddy of mine. I'm sure, you know, I send him cases, but it's like everybody like, god damn it, Johnny Cochran, like if the glove doesn't fit, you must have quit. Like, law school, stop teaching that [ __ ] Like, stop teaching people that you have to rhyme for a theme. Like, you definitely don't. So, I just get so agitated when I see it. Uh, I was like, I'm just gonna I put on Facebook, I'm just going to put a billboard that says y and that's it.

And then it was almost a year later and that's when I did it. >> Was that the first one? >> That was the very first one. >> Talk to me about the idea. >> Anytime I would get frustrated or anything, I would just uh think about the idea of putting a billboard that says something so crazy and outlandish, it would make me feel better. And so the next step was my wife was like, "Well, you've got to get the phone number." So I thought of many different iterations of uh Clecoo. like I wanted to keep it focused where I was putting the billboards, right?

And so I was like, I'm not going to use the word lawyer, law firm, legal, wreck, check, money, nothing. Like I want people to be like, what is that? To to get their attention. So step number one is Clayco. All right. People from Clayton County have a very very strong uh sense of pride of being from Clayco because if you look at the media, it's like Clayco is so bad. their schools suck, their sheriff is this, the crime is this, the people are this, and blah blah blah blah blah. Right? So, I'm like, man, screw all that.

Like, I'mma put Cleo in in here. So, I came up with the phone number. Then the next step was, all right, how can I get people's attention? And so, I thought back to that Facebook post. And then the next billboard was Cleico Till I Die. And that came about I was doing a um >> I feel like you got to show the camera the shirt right now. >> Oh, yeah. Yeah. See, Clecoo, hold on. I stand up a little bit. Cleo till I die. There we go. >> I love it. >> Yeah. And I gave away 600 of these shirts at a uh at Forest Park Day earlier this year, and I see random people wearing it just out and about.

>> I love it. >> And every time they do, like I saw this lady wearing it, I bought her meal. I'm like, "Hey, you're wearing my shirt, your meal's on me." [laughter] Like, >> so if I see you out with a Cleco till I die shirt, your meal's on me. Hey, >> you hear that, Cleo? If you're if you're listening. >> Yeah. Danny Ngo. Yeah. >> Yeah. >> Yeah. >> The Clayco Till I Die came die came about. I was doing a Hispanic heritage festival in Jonesboro and I was and I got up on stage and I was like, "Clayco, I've been here.

I've never left. This is where I'm from and blah blah blah." And then my best friend uh when he was retelling the story, he was making it seem like I was throwing up gang symbols like Cleo. And I was pulling out a gun and shooting off like Cleo till I die. And so I was like, I like that. I'm going to put it on a billboard. And so I did. >> I've heard that story actually. Are you packing right now? >> This is not a [laughter] not not gonna confirm nor deny. Here's another one. It says Clayco for life. Where is it?

This way. >> Right here. >> Oh. Oh, this one. All right. There we go. Clayo for life. And that billboard I actually have both sides of that billboard. The other side says uh # Southside. >> That's all the billboard says. >> Yeah, that's it. It just says Southside 833 CLCO1. >> Yes, there's a telephone number there, but it's not like 1 800 uh wreck car, >> right? The even the number is Cleico. >> Yes, >> you are >> pouring back into the community that raised you and I think that that should be commended. >> Yeah.

Here's the Y one of the Y billboards right there. I have two of them that say Y. One of them is on Terara Boulevard uh down in Lovejoy and then the other one is on Forest Parkway near the uh near 75 in the International Farmers Market. >> That's amazing. So a total of how many different sayings? >> You got I just showed y'all ain't No Way. I've got another one that says not just where I'm from, it's in my DNA. I got another one that says never left, never will. Then I have the Y. Then I have Clayco till I die.

Then I have Southside. Then I have I have one in Spanish that just says K, which means like what's up in Spanish. Like that's all it says K. And then the the colors of the billboard billboard are green, white, and red. >> Nice. >> And then the and so uh put the Mexican flag uh colors on there. Um so seven or eight different phrases. I'm going to have one that says uh if you know, you know. But just the letters I Y K YK, that's all the billboard's going to say. >> Yeah. I'm glad that you left that billboard as the last one to review because >> I think what's going on with your approach to marketing, if you go to any uh coaching program or these uh these guys that are telling you to like how to how to how to market, um I'm sure that that would be the last recommendation.

and they'd be like, "No, you have to you got to they call to action how to contact you." >> It doesn't have that, but I think that it's more powerful. I do believe it's a longer term play, but it's going to be so much more powerful because then that becomes you. It's almost like you're if you know, you know. It's almost like the cool kids. >> They're like, "Oh, you you guys don't know what that is. I do." >> Mhm. So the first two months that the the roll out was two billboards. Um the first couple months we would get I don't know 70 80 phone calls a day >> off of billboards.

>> Just the billboards. >> 70 phone calls a day. >> Yep. Like I had to hire a whole receptionist because like I didn't have really a permanent receptionist that all they did was just take phone calls. But now >> that was such an outlier for bill people put billboards up. They don't get that kind of >> bro. There's a whole psychology behind this. I'm either a genius or I'm dumb as hell. Either way, I'm having fun. >> I love it. >> But my psychology behind it was to prove that billboards work. Remember, I worked at a big firm that had billboards all over the place.

And my job as the managing attorney, I looked at where the cases came from, and almost none of them came from billboards. I mean, you're a business owner, you have billboards. like you're gonna look and is this a wise investment for me? >> And I would bet my entire operating account that people who say they saw you and called you because of a billboard is less than 5% of your total client list. >> That's precisely it. >> If that's the case, then why are lawyers still doing it? My opinion is they're just doing it for vanity purposes.

If you look at most lawyers billboards, and I'm not trying to [ __ ] on you or anybody else, it is what it is. They put their picture on it, man. Nobody gives a [ __ ] what you look like. You know how many clients have asked me what I look like? Zero. Like, Bo, look at me. Look at me. Nobody cares if this eye is lazy or not. They just want to know, can you represent me? Are you going to be thorough? And are you going to get me better and get me compensated? So, that's why I don't have my picture on my billboards, right?

Like also I believe that when you do that you're just like everybody else. Like nobody nobody I don't care who it is. Nobody can say they have a billboard like me unless they're copying me now which a couple people have started to do which I love it. Like I'm trying to change the game in personal injury marketing. That's my goal is to change the game because no matter what people do, they can't do what I'm doing. Like I'm the first, right? So, I wanted to prove that billboards work if you do it correctly, right?

So, the second step, and I'm giving people free game. Like, this is free game for all the lawyers or business people out there. You don't have to necessarily have the business out there, at least not for lawyers. I'm not advertising for people who just got into a wreck. I'm advertising for people who will get into wrecks. Literally took a phone call today. A lady saw my billboard 7 months ago. She got into a wreck a week ago. Guess who she called? me because when you call the billboard, if it's after six o'clock, you're speaking to me.

I've taken phone calls at two o'clock in the morning and they were like, "Oh, I thought this was a a rap album. Oh, I thought this was the police. Oh, I thought it was a funeral home." Like, people come up with all kinds of wild stuff on what they think it is. It's I went viral on the Next Door app. People were sending me screenshots. I went viral in a Facebook group dedicated to Clayton County. >> They were still calling. >> Yes. Because when they call, we tell them, "Hey, I mean, I have the speech down." "Hey, are you calling about the billboards?" "Yes." "What's that about?" "Oh, it's my marketing campaign for my law firm.

I do car wrecks, workers comp, anything where somebody gets hurt." "Oh, okay." And if they don't hang up immediately, I'm like, "I'm from Clayton County. I've lived here my entire life. I'm just trying to be different than all the other billboard lawyers out there." Have you ever called a billboard before? Never. So, my billboard worked? Yes. That's incredible. You need to be a case study in university marketing classes. So, I know that's coming up soon. >> I don't know if these PI gurus would have me speak at their at their things cuz I'm telling them to do the exact opposite of what everyone else is doing.

>> Maybe not at at their conferences, but the uh at a university marketing class, maybe some uh Edward Bernay's theory. Yeah. Hey, Jetty, come on. >> She smells She smells my dog, Jesse. It's all [snorts] >> She likes authenticity. She's attracted to it. That's what it is. >> If the dog If a dog doesn't like you, you're a bad person. >> Like I agree. >> If my dog growls at you or tries to bite you, like you're a bad person. So the fact that she likes me just lets me know I'm doing right. All right. >> But also, really quickly, the billboards, I also don't just leave the billboards and let them do nothing, right?

They're not static. They are all over my social media, which a lot of lawyers don't do. They just put the billboard up and you know maybe their friends or family there and they're like look my mom took a picture of me like bro like okay or they'll take a picture of themsel like great you should know what you look like it's it's it's a vanity thing right me I put them shits in my social media I use them in background for the music video that I did like I put them in my song I've got merch >> I want to address what you're saying about leveraging [clears throat] the expense because I mean that's you essentially pay for like an office building.

>> It's it's massive real estate. You it be like a a huge mortgage to carry the cost of billboards. You've got it in real life and then you take the images and you're using it on social to get more traction. >> Which leads me now to the question of the music video. >> We're friends. I follow you. >> I don't know how I missed this. What music video? >> Oh, bro, I gotta tell a story. Shout out to Asian. Um, so, um, aside from being a full-time lawyer and like actually litigating cases and doing depositions and writing motions and stuff like that, I'm my own marketer.

I don't have a marketing team. Uh, an official one, right? Like all of my employees, they're independent marketers. >> Yeah. >> Right. So, one day I'm going through Instagram. I come across a local artist. Her name is Asian A and she's a rapper and I was like, "Oh, shoot. Let me I'm just going to take a chance on her and DM her and see if she wants to do a collab or something." Right? So, I did. And I DM'd her management team, too. Like, I hit them both, right? And they hit me back and was like, "Yeah, we would love to do something." Next day in my email, they sent the song and I was like, "Oh, damn.

I didn't expect all that." like they went real like bro I promise you it was less than 24 hours. She had went laid down a whole song. Uh I don't call it we don't this is her saying it's not a jingle it's an anthem. It's a whole anthem and so I'll play it. >> You reached out to her 24 hours later she's like this is what I have for you. >> Yeah. >> What's her name? >> Asian. A s i a n a e. The Asian on Instagram. So she made a whole song and the song is on Spotify. Like when we go out, like when I ride in my car, that's the first song that I that I put on just to get myself in the mood of of turning up.

>> Just put it up to your mic. >> [music] >> Is there a video right now? Serving the state of Georgia if you need the best lawyer. What you waiting on? Somebody ran THE LIGHT AND HIT YOU. NOW PICK UP YOUR PHONE3. [music] [music] >> And you're in the video. I am. And the thing is that anthem is exactly 60 seconds. So I'm running that on streets 945. Shout out to my girl Angelique Cummings. Angie um who's my rep over there. I run that ad on the radio and it's just the song. >> I'm never going to forget it. 833 Clayco.

Then you add the one. >> Then you add the one. >> That's absolutely brilliant. And if you're listening, you guys check out Asian. Shout out Jane. >> Uh clearly if she's able to >> throw that onto the tracks in 24 hours she's talented. >> I was like yo what am I even supposed to do with this? Like I I can't just take it. Like so we we worked out a deal and so she's like a brand ambassador uh for us and uh just went on tour with Benny the Butcher. So uh she came to perform at our third um anniversary party.

>> That's awesome. >> Yeah. >> That's great. >> Yeah. >> Amazing. Danny, I want to change gears on you a little bit. Okay. >> Obviously, this podcast is consumerf facing. You gave a a lot of great information. Consumers could get use it, too, but I think it's it's really like you said, uh Jay-Z said, "I'm giving you a million dollars worth of game for $9.99. You just did that. You you didn't have to sign up for a conference. We put it out for free." Uh thanks courtesy Danny Nagel. Right. >> Let's have a conversation about uh some of the things that you see day in and day out.

Um, I like to address topics or issues that people probably don't know that are even issues or problems that they don't consider until they're faced with it. >> Whether it's one, two, your top three. >> Give me something that you feel like your clients that you've had to help your clients through that uh you see either that it's a common theme or it's uh something that they could prevent maybe ahead of time. You know what I'm talking about? >> For sure. Nope. I I got it. I have a saying. There's three things in life you don't want to go cheap on.

Health insurance, car insurance, and toilet paper. And the reason why is because when you need it, you don't want the cheapest version. Like you go to a restaurant or you go to somebody's cra you go to somebody's crib and you got to use the bathroom. If they got that one ply sandpaper stuff, bro, you're like, "Yo, y'all tripping." So, we keep three ply. >> Why is that so true? when it's a real emergency, when it's super necessary, that that's when you're stuck with that single ply that you need to >> Yeah.

[laughter] >> you use the whole roll at one time. >> Oh, that's good, Danny. That's good. >> I ran that as an ad, too. Like that saying, I ran that as an ad. >> I like that. >> The problem is most people are ignorant when it comes to car insurance. Like, it's a pet peeve to hear the words full coverage. Like, >> oh, preaching to the choir. Yeah, I you know and I bro I was a whole lawyer. I was a whole lawyer five years into the game and had no idea that full coverage was a myth until I started doing personal injury work.

>> I was like, "Oh, shoot. This is crazy." And I do a lot of my own intakes. So, when I'm talking to prospective clients, I I educate them and they'll use words like full coverage. I'm like, "Hold on a second. Let me help you out. There's no such thing." Right? And so the insurance industry has done a fabulous job of conditioning people, you know, progressive only pay for what you need. [ __ ] I need all of it. [laughter] What do you mean? You know, you're in good hands with All State and you know, we'll get you the best rates.

No, they're selling you a bag of crap. >> You know, you know this uninsured, underinsured motors coverage. People don't know to ask for that, >> right? I'm just gonna get the cheapest thing, liability to others. Okay, but what happens when you know you're going to work and a drunk driver slams into you and they don't have any insurance? >> Now you're going to be kicking yourself because the price difference between the cheapest thing and something that actually protects you is negligible. Like I get it, times are tough and money is hard.

Like I get it. But I promise you your future self will thank you for that investment into yourself. when we're talking about uninsured motorist or underinsured motors protection between the reduced buy and add-on. That difference is negligible, but it's it's such a massive difference that it makes. >> But I've been running uh sort of like experiments cuz I'm like I don't have the technology to plug in the laptop to show as I'm doing an episode to show what I'm showing on the screen. But what I want to do is go through some different purchase options.

So I've just been doing it on my own on on weekends. It does double when you go from liability and you add the um it absolutely doubles. But it also makes sense because you're getting an entirely new set of coverages just didn't exist. If you have liability only, >> they the chances of any exposure to the insurance company is minimal. Mhm. >> Something else that's interesting that we actually had a a a broker on and they had shared that um All State is pushing med pay on consumers heavy. They're trying to steer them away from M and steer them towards med pay 50 even $100,000 worth of med pay.

And they had studies and it said uh try and settle the M before they retain counsel. >> Mhm. uh they have studies All State did for I think this was back in 2024. So in 2023 the difference in payout that All State had was 150% more for uh council represented claims than ones that they were settling directly with the insured on their own. I've been procilitizing uh as much as I can. >> The the insurance is it's such an important thing. Do you run into situations, Danny, where your client has the um M or Medpay uh but they direct you not to open a claim with your insurance company?

And and what is that conversation like? >> Yep. So, that happens a lot. We try to tell them in the beginning, like when I'm doing the intake, I let them know we're setting up a claim with both insuranceances. And the reason for that is if we don't do it now, they could potentially pull coverage on you and now you're left holding the bag. So we let them know. And I said, "It doesn't mean we're going to use them. We just need to let them know that something happened." And shout out to Dr. John Giovanelli.

He didn't invent this. He was just the person that I got this information from. It was in a uh Facebook group. There's actually a statute in Georgia that you're probably familiar with that says that an insurance company cannot raise your premiums if you are not at fault. >> Mhm. >> Now, we know that insurance companies probably well they just don't follow the law. So, they'll try to do that, but there is a statute that protects Georgians that if you are not at fault and you use your uninsured motors coverage or underinsured motors coverage, they cannot raise your rates.

So we tell the client that like listen you've been a customer for how long? Four years. How much do you pay a month? $80 something dollars. Okay. You do the calculation 8 time 10 is $800. $960 times five. You spent like 40 something$100 on this and you're just going to let them get away with it. Like no. And I'm like you should probably switch insurance companies every 3 four years anyway or [snorts] tell them to stop raising your rates. But anyway, we go through that conversation with them and if they're still insistent on not doing it, then I get it in writing and have them sign it.

It's like, you know, your lawyer has advised you, we as your lawyers have advised you that we need to do this and you're refusing to and you know, you can't come back on us and be like, why? You know, why am I in this messed up situation? Well, we told you and you and you didn't do it. But I would say I've only had maybe one person ever really stick to their guns about not opening up a claim. Most people get it and they understand. It does happen, but we just try to educate them and be like, "Don't worry, you're protected." And either way, if you're that seriously injured and you need this money, are you really going to care that your premium went up $55 when you're going to get 10 grand upfront?

>> Right? >> You know, the sad thing is is that the stat the official code of Georgia annotated prohibits a sir charge on premiums for using a product that you've purchased when you're not liable. but they can raise it for any other reason whatsoever. >> So that's what makes it a little bit difficult for the consumer, but they should be educated that that's going to happen anyways. >> Correct. >> So don't be don't let them bully you into being so scared to using the product that you've been paying for.

That's the wildest thing they've done. The lobby has done such an amazing job, >> man. Listen, the best marketers out there are insurance companies. I I don't know what movie it was from. I think it was it was Chris Rock or Chris Tucker and they were talking about insurance. He's like, "Man, insurance is a [ __ ] name. It should be called in case of." That's what insurance should be called cuz I don't need it >> but for in case of somebody hitting my car. Yeah. Or in case I get sick or something like that.

But >> in case my house burns down. >> Yeah. In case of something happening. Right. Otherwise, you don't need it. So, you pay for it, right? to protect, you know, with the idea that they're going to do the right thing and make you whole when they're needed because otherwise they're just taking profit, profit, profit, profit, profit, profit. But they've done a masterful job of making us look bad when we're the ones out there helping you, right? And then the flip side is they make you scared to want to use it.

It's like, bro, a CocaCola used to cost what, a nickel back what, 70 years ago? >> Yeah. >> Like a a 20 oz coat. Now is what, like $2 and something? Like prices go up. They don't go down. >> Well, one of the interesting things about uh the insurance lobby talking about the the way they they use the terminology uh ambulance chaser or billboard attorney or rent seekers or, you know, like just really pjorative language. There has been a rise in personal injury attorneys. What they failed to see is that that there's a direct correlation to personal injury attorneys and firms and the decreased payouts when they decided to change the way that they pay out on claims when that whole uh McKenzie and company did their study and revamped how Allstate did claims and they tied the uh seuite the executive level compensation packages to how much uh premiums are collected.

ed versus how many claims are paid out. >> Mhm. >> They stopped doing what they were meant to do. So then there became a need for an advocate for the consumer to go and get that money. What's wild and this I truly believe this. If insurance companies next year decided to completely change their model and do what they were meant to do, we'd be out of business. >> Correct. >> There would be no need for us at all. >> Yep. >> Yep. >> 100%. You're clearly a good enough marketer to figure something else out. I I'll figure something else out.

I want them to change so that that product exists. But as long as they're going to be bullshitting around, the consumer should know that the insurance company is not your friend. >> We are the only ones, whatever they label us, we're the only ones that are advocating on your behalf, and you're not even coming out of pocket to pay us upfront. We take a portion of what we get for you. So, >> we're your best friends. >> Yeah. The thing is insurance comes, they'll just straight up lie. Like straight up lie to the client.

Yeah, we'll set you up with a doctor. We'll find you a doctor. No, they're not. >> Right. >> They're never ever going to find you a doctor. Like you're I talked to clients who will call me 2 weeks after a wreck and I'll be like, "Okay, have you seen anybody?" "No, I was talking to XYZ insurance company. They said that they're going to let me know when it's approved." Boy, what? >> Right. >> What? >> Right. Another one that we get a lot is that uh well, I talked to the insurance company and they told me that they would uh pay all of my medical bills plus $2,000.

And I'm like, did you get that in writing? Before you sign up with us, before you have any commitment, get it in writing. They'll pay for all medical bills up until the first 10 days. >> Mhm. >> And then another $2,000. So, it's like in 10 days, you can't even get your first doctor's appointment done in 10 days. >> Yeah. That's that, you know, that that little nuanced uh language that they throw in there, the caveats that you don't know until it's too late. >> If they did the right thing, dude, I would go back to prosecuting criminals or defending people charged with crimes.

>> Yeah. >> And that like that was fun work. If they go back to doing the right thing, you're going to end up being a marketing coach is what you're [laughter] usually at towards the end of the show, what I like to do is turn it over to the guest and give you an opportunity to uh speak to the viewers or or listeners, >> if there's something that you feel like I should have asked you that I didn't >> or if there's something in your heart that you want to share, uh >> this is your opportunity to lay it out there.

It's more on the more on the marketing side. It's like another reason why I don't put my face on the billboard and and why I believe one of the reasons why I've been so popular in Clayton County is that there are not too many 6'2 white dudes that put on for Clayton County or the Southside. I ran these discussions by people and they are like, I don't know about that. I don't know if it's going to work. And it's like, you know what? Like, every bad thing that somebody could possibly say about me, I just lean into it.

Whoever is listening to this, whatever doubts you may have, whatever insecurities you may have, whether you're balding or messed up teeth or your eyes are crooked or whatever, like, [ __ ] all that, man. Lean into it. Like, remember Eminem and 8 Mile where he like disses himself at the very end and then he hands the mic to Papa Dog and he's just like can't say anything. So, like if you lean into those things, nobody can say anything else against you. And so, that's what I've done. And I flipped the script again, just like Eminem did in 8 Mile.

Nobody can say anything about me that I haven't already said about myself. So, don't listen to the distract detractors. Don't listen to people distracting you. Take those perceived weaknesses, make them your strengths, and then can't nobody mess with you. >> I love that. I love you, Danny. You're a great guy. I wish you all the success. I really appreciate you coming to spend some time with me. Um, we got to get back out to Southern California together. >> Oh, dude. Yes, sir. >> That'd be a good time. Everybody, I hope you got something out of today's episode.

If you did, please comment. If you're watching a clip on social, uh, drop us a like, leave a comment there, share this with friends. Um, if you have the opportunity, click that subscribe button down there, uh, the bottom right hand corner. Mom, I love you very much. Thanks for always listening. I will see you all next time. Take care everybody.